Silver Hogue
October 20, 2021
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BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’


(DALLAS)—The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch.

“Races are a wonderful opportunity to bring people together in the spirit of health, fitness and community,” said Paul Lambert, president of the BMW Dallas Marathon Festival. “We’re excited to partner again with The UCAN Company and thrilled to be the first major race to feature this new product. We appreciate partnering with fantastic wellness companies like UCAN that equip our race participants of all distances with the fuel they need throughout their training season and as they cross the finish line.”

UCAN, which has been involved with the Dallas Marathon since 2018, originally debuted in an energy powder format and later branched off into several other formats such as energy bars. The launch of UCAN Edge is the first time the product has been sold in a pre-mixed, ready-toconsume pouch. Its key ingredient is SuperStarch, – the revolutionary energy source in UCAN nutrition products. SuperStarch is a naturally cooked non-GMO food starch that delivers a steady release of energy without a significant spike and crash in blood sugar levels. UCAN products powered by SuperStarch deliver hours of steady, long-lasting energy with no spike and crash for athletic performance, workouts and daily life.

“For years, runners have been seeking better alternatives to sugar laden products for managing their energy during a race,” says Shoba Murali, CEO & Founder of The UCAN Company. “We’re thrilled to be able to offer our one-of-a-kind SuperStarch energy in a portable format for Dallas Marathon runners for the first time on-course. UCAN Edge will keep them going strong throughout their race.”

The product fuels a wide range of elite and everyday athletes, from 4x Olympian and former Dallas Marathon elite ambassador Meb Keflezighi, to beginner runners training for fitness and looking to limit their sugar intake.

“UCAN Edge is a great, portable way to quickly get some slow-burning carbohydrate fuel in during training and races,” says Sara Hall, the 2nd fastest U.S. women’s marathoner in history. “Edge sits really well in my stomach. I don’t even notice it’s there besides the extra energy.”

As a series premier partner, The UCAN Company will provide on-course nutrition with UCAN Edge and finisher UCAN Energy bars during the 2021 festival weekend.

UCAN nutrition products are currently available in powder, pre-mixed, energy mix, and bar formats, in a variety of flavors, at more than 350 specialty run, bike, tri stores around the country, Lifetime gyms, and can be purchased online at or on Amazon.

About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon. Now in its 50th running, the marquee event, with 10 event distances to select from throughout the weekend of events, attracts runners from across the globe and tens of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, the Dallas Marathon has donated more than $4 million to Scottish Rite for Children. For more information, visit

About runDallas
runDallas promotes health and physical fitness through running events and related activities. It will oversee several iconic events in the Dallas-Fort Worth area, including the marquee event, the BMW Dallas Marathon, as well as the Oncor Mayor’s Race, Five on the 4th, Dallas Corporate 5K and the BMW Fall Fun Runs. runDallas will raise funds and provide a marketing platform for several major non-profit organizations in the North Texas area, including Scottish Rite for Children, Dallas Independent School District, and several other local and national charities. runDallas will serve as an agent to bring those of all ages and fitness levels together in the spirit of health and physical fitness. For more information, please visit

About The UCAN Company
Based in the US, UCAN is a company obsessed with the science of health and performance. UCAN enables athletes to gain confidence in their inherent abilities to surpass their performance by unlocking their body’s full potential through smart nutrition. UCAN products utilize SuperStarch®, a patented, slow-releasing complex carbohydrate that delivers steady, long-lasting energy without triggering an insulin response. Originally created for a child with a rare metabolic disorder, UCAN Energy Pouches, Powders, Energy Mix and Energy Bars are trusted by over 80 colleges, 40 pro teams, Olympic marathoners, elite triathletes, cyclists, group fitness coaches, thought leaders in health and performance, boxers, and recreational athletes for foundational nutrition to unlock performance. Learn more at, and get the latest news in the UCAN world by following @GenUCAN on Facebook, Instagram and Twitter. UCAN nutrition products are currently available in powder, pre-mixed, energy mix, and bar formats, in a variety of flavors, at 350+ specialty run, bike and tri stores around the country, Lifetime gyms, and can be purchased online at or on Amazon.

About Scottish Rite for Children
Scottish Rite for Children is one of the nation’s leading pediatric orthopedic centers. A wide range of orthopedic conditions are treated, including sports injuries and fractures, as well as certain arthritic, neurological and learning disorders, such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information about services available at the Dallas or Frisco campus, volunteering or donating, visit

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