Paul Lambert, President
October 01, 2020

50th Anniversary of the BMW Dallas Marathon Festival Moved to April 30-May 2, 2021, Now Part of the New BMW Pegasus 50th Challenge Including a Chance to Win a New 2021 Special Edition BMW Car


[DALLAS] – Today the Board of Directors and Staff of the BMW Dallas Marathon announced the postponement and new date of the running of the 50th Anniversary of the BMW Dallas Marathon Festival, from December 11-13, 2020 to the weekend of April 30 – May 2, 2021, along with the introduction of the new BMW Pegasus 50th Challenge.

“Given the current environment and restrictions associated with COVID-19, we are unable to host the BMW Dallas Marathon Festival, the longest running marathon in Texas, in a manner that our participants and guests have come to expect and enjoy from our organization” said Paul Lambert, President of runDallas. “While we are disappointed in postponing to May, we are very excited to announce today that we have created the new BMW Pegasus 50th Challenge, and that one lucky participant will win a special edition 2021 BMW Automobile, to be drawn at the start line of the marathon on Sunday, May 2nd.”

The BMW Pegasus 50th Challenge is comprised of two 50th Anniversary themed events, the new 2020 Virtual BMW Dallas Marathon in December (5 event distances to choose from) and the 50th Anniversary of the BMW Dallas Marathon Festival in May (10 race distances to select from). Runners and walkers who participate in both events will receive unique 50th themed amenities specific to each event, plus bonus apparel and double their chance of winning the BMW car. Both 50th Anniversary events will support Scottish Rite for Children.

For the fifth year, DFW BMW Dealers are the proud title partners of the BMW Dallas Marathon Festival and supporter of the first-class medical services provided by Scottish Rite for Children. As a continued commitment to providing the ultimate experience with safety in mind, they are delivering an all-new 2021 BMW Automobile for the 50th Anniversary celebration. All registered runners and walkers will have a chance to win the special edition car.

More information about the BMW Pegasus 50th Challenge, the 2020 Virtual Dallas Marathon and the 50th Anniversary of the BMW Dallas Marathon Festival can be found at

About runDallas: runDallas promotes health and physical fitness through running events and related activities. It oversees several iconic events in the Dallas-Fort Worth area, including the marquee event, the BMW Dallas Marathon Festival, as well as the Oncor KIDS runDallas Race, Five on the 4th, Dallas Corporate 5K and BMW 5K Social Runs. runDallas raises funds and provides a marketing platform for several major non-profit organizations in the North Texas area, including Scottish Rite for Children, YMCA of Metropolitan Dallas, United Way of Metropolitan Dallas, Dallas Independent School District, and several other local and national charities. runDallas serves as an agent to bring those of all ages and fitness levels together in the spirit of health and physical fitness. For more information, please visit

About the BMW Dallas Marathon Festival: The Dallas Marathon is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon Festival. Now in its 50th running, the marquee event, with 10 race distances to select from throughout the weekend of events, attracts runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon racecourse highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, the Dallas Marathon has donated more than $4 million to Texas Scottish Rite Hospital for Children. For more information, visit

About Scottish Rite for Children: Scottish Rite for Children is one of the nation’s leading pediatric centers specializing in muscles, joints and bones. The world-renowned specialists treat a wide range of orthopedic conditions, including sports injuries and fractures, as well as certain arthritic, neurological and learning disorders, such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information about services available at the Dallas or Frisco campus, visit

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